Customer Relationship Management

Microsoft Dynamics CRM

Get a CRM marketing solution that is flexible, easy to use, and engineered to fit your business. Transform every touchpoint into a marketing opportunity and harness the undiscovered potential within your customer base. With marketing management and automation software from Microsoft Dynamics CRM, you can market more effectively, improve productivity, and gain actionable insight into your marketing campaigns.

Using Dynamics CRM will enable you to:

• Manage your data effectively. Effortlessly import data from other sources into Microsoft Dynamics CRM. Use predefined data-mapping rules or create new ones on the fly. Intelligently cleanse your data to eliminate duplications and decrease your cost per engagement (CPE).

• Pinpoint your marketing efforts. Use natural-language queries to instantly segment customers or prospects. Create highly targeted lists and associate them with campaigns. Easily share those target lists with colleagues and vendors. Export lists into multiple formats for bulk email or direct-mail communications.

• Streamline campaign planning. Plan and track activities, tasks, budgets and details for each marketing activity. You can even set up product catalogues, price lists and discounts for optimal offers while tailoring messages and offers to highly targeted lists. Create Internet landing pages for campaigns without any coding along with marketing plans with embedded document management capabilities.

• Simplify campaign execution. Initiate and distribute campaigns and communications instantly. Track and manage all event and customer details in one central platform. Use embedded Mail Merge capabilities to instantly send mass communications. Manually or automatically assign marketing tasks and leads. Create on-the-fly campaigns with the Quick Campaign Wizard. Create rules to trigger responses based on customer interest.

• Improve response management. Centrally capture and track responses for marketing campaigns. Automatically capture and categorize responses from Internet landing pages. Score responses using predefined rules. Instantly assign responses to most qualified resources for follow-up. Instantly convert responses to leads.

• Streamline lead tracking. Better coordinate with sales by tracking leads in one centralized system. Automatically assign or score leads based on predefined workflows. Instantly light up the most promising leads with conditional formatting. Use guided dialogs to streamline the lead qualification process.

• Extend value with Microsoft Office. Use Microsoft Dynamics CRM within Microsoft Office Outlook for improved productivity. Instantly find the information you need with preview panes, personal views, record pinning and Most recently Used lists. Eliminate redundant email tracking through Office Outlook synchronization. Streamline mass mailings with built-in mail-merge capabilities.

• Automate workflows. Boost productivity with personal, team, or organizational workflows. Dynamically assign tasks to the most appropriate resource using configurable rules. Accelerate approvals using predefined workflows. Set alerts and reminders for campaign milestones.

• Gain key insights for decision making. Measure your marketing success with key performance indicators (KPIs). Gain business insight with flexible dashboards and inline data visualization. Follow key marketing objectives with comprehensive goal-tracking capabilities. Track key campaign indicators with built-in reports. Identify trends and allocate resources with powerful predictive analytics

MIG has the necessary implementation experience to make CRM work for you and your company, getting up and running in no time. Paying particular attention to workflow and business process mapping, our MIG consultants will set up your new CRM system, integrate the system with other off-the-shelf or proprietary in-house applications, and train your users to fully take advantage of the CRM system and gain access to real-time business-critical data. Build customer loyalty to drive repeat business. Used by leading companies worldwide, business solutions from Microsoft Dynamics CRM are:

• Flexible, with options for deployment, purchase, and access.
• Familiar and easy to use because it works like other Microsoft products.
• Designed to fit your business through extensive customization and partner offerings.