Because they are both Microsoft products, Microsoft Dynamics GP and Microsoft Dynamics CRM work well together, and familiarity with one leads to the other being easier to learn and use. Microsoft Dynamics GP is a sophisticated business management solution that delivers a world of tools, and adding Microsoft Dynamics CRMto the equation maximizes your ability to understand and engage with your customers.
Customers today expect a higher level of engagement with vendors and service providers. They are happy to hear from you if the message is targeted to their interests and needs: if the message delivers value. And since customers are more connected today than ever before, your messages need to be delivered consistently across a variety of devices. You can build more profitable customer relationships through better customer intelligence and more engaging communications.
You need the right tools to give customers what they want, when they want it. Through the course of everyday business, you collect mountains of data about your customers and their purchases. Isn’t it time you put all that data to work? With the combined sales history of all your customers, you can use the data to predict future purchases, and to expand relationships with your customers through cross sell and up sell.
With Microsoft Dynamics GP and Microsoft Dynamics CRM working together, you can easily use your data to help you target and win customers and keep them for the long term. You’re sitting on a goldmine of data about your customers: the challenge is mining it. Microsoft enables you to mine your data and put it to use with tools you’re already familiar with, so you can make data-driven decisions a part of your day-to-day activities.