Microsoft Dynamics CRM delivers a big package of customer relationship management tools, and more are on the way in the upcoming release, but its functionality can be extended even more by independent software vendor (ISV) solutions that have been developed for use with it. As an example, SAVO has recently released CRM Opportunity Pro, which enables users to access SAVO’s analytics capabilities directly inside their CRM systems.
ISVs make and sell software solutions that run on another company’s hardware or software platform, in this case Microsoft Dynamics CRM. Microsoft encourages and supports ISVs, as they lend Microsoft Dynamics products seemingly endless specialized functionality that can fulfill the unique software requirements of any organization.
CRM Opportunity Pro gives real-time insight into opportunities. Kurt Andersen, executive vice president of sales enablement and marketing at SAVO, says, “Today’s sales teams have many solutions at their disposal, but instead of helping, the amount of solutions often causes confusion. It’s hard to know where to begin. To simplify reps’ daily activities, CRM Opportunity Pro harvests data from both CRM and marketing automation solutions to provide sellers with a holistic view of their prospect or customer, without having to leave a CRM record.”
CRM Opportunity Pro enables sales leaders to push prescriptive coaching within an opportunity record, and it provides executives with tactical analytics and insights so they can see what marketing assets strongly resonate with buyers and are most effective. It also aligns marketing content to conversations based on a lead’s interests and goals.
SAVO demonstrated the solution this month at Microsoft Convergence. But CRM Opportunity Pro is just one of many ISV solutions that extend Microsoft Dynamics CRM. However specific your CRM needs, Microsoft Dynamics CRM can be tailored and extended to meet them.