Microsoft Dynamics CRM 2015 is slated for release in the fourth quarter of this year, and we’ve been going over some of the many new features that will be added for this release. Microsoft is focusing on helping you deliver outstanding customer experiences, and the new features are designed to enable you to boost customer engagement and drive sales success.
One of the coming features is a new E-Mail Editor. It enables your marketers to select from pre-defined templates, or to create e-mails from scratch, using an interactive drag-and-drop process. If you have expert users of cascading style sheets and HTML, there will also be an advanced editor for creating more sophisticated documents.
Updates to the Campaign Management Console are also on the way. It will include complex multi-condition triggers to fine-tune responses and embedded cross-campaign offers. It will also include A/B testing. Your marketers can ensure that their efforts are getting the right results by easily setting up and running A/B tests that have different objectives, with results displayed in real-time analytics.
The Sales Collaboration Panel will increase collaboration by enabling sales people and managers to provide input into campaigns and targeting. Appropriate people on your sales team can gain visibility into campaign activities and control communications targeting their customers, and they can set up and receive alerts based on their interactions.
Also coming are improvements to business process management. There will be a branching capability so that organizations can implement complex business processes. The branch selection is done automatically, in real time, based on rules defined during the process definition.
There will also be new features for bundling products and recommending related products for cross-sell and upsell opportunities, as well as improved search to make it faster and easier to find customer records, and field-level security. Seems like the one thing not coming to Microsoft Dynamics CRM 2015 is the kitchen sink.
