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Organize Your Marketing with the Right CRM Software

November 22, 2011 11:36 am Published by

Being a Marketing Manager takes a lot of multitasking and running around – between Sales and Customer Service, every department needs a piece of you! Sometimes you juggle so many roles that targeted e-mails are sent out late or planning tasks fall off your radar.

The right CRM system allows you to plan and track your marketing campaigns from start to finish, so nothing gets lost in the frenzy. With Dynamics CRM, for example, you can plan detailed multi-touch campaigns – and even attach collateral for each e-mail blast or direct mailing.

The Top 5 Benefits of Dynamics CRM for a Marketing Manager

  1. Use Microsoft Office Outlook as the hub where you can manage both customer data and communications.
    Microsoft Dynamics CRM extends the reach of Microsoft Outlook by turning it into a tool to manage customer information. It puts lead information, marketing pitches, and sales call information into one central location for your sales and marketing staff.
  2. Improve operational efficiency through the standardization and streamlining of processes.
    The Microsoft Dynamics CRM adaptive workflow engine enables a business to automate business processes in ways that employees can use each day. Microsoft Dynamics CRM can relieve your staff of mundane but vital work. It can automate time-consuming repetitive tasks, warn staff of open customer issues, and automatically send important e-mail messages to customers and partners. So customer requests and orders don’t fall through the cracks
  3. Target your marketing campaigns so you’re always in touch with the right customers.
    Today, it’s more important than ever for customers to know about special offers and new services and promotions. Microsoft Dynamics CRM offers a marketing automation module that simplifies the following tasks: Building customer and lead lists, developing marketing campaigns targeted at specific customers, measuring the results of these campaigns, and developing follow-up marketing effort
  4. Keep all marketing collateral in one unified place.
    With Dynamics CRM, all collateral can be uploaded and organized by campaign, for immediate access by Marketing and Sales alike. Spend less time distributing collateral internally and more time planning the next campaign.
  5. Analyze campaign performance and track response rates.
    Intuitive business intelligence tools built into Microsoft Dynamics CRM allow you to manage campaign performance, quickly create reports, and track and record campaign performance all within one tool. Quickly determine what messaging works and what doesn’t for your company with ROI tools and tracking reports.

What are you waiting for? Organize your sales and marketing departments to improve productivity today! Contact us today to learn how Dynamics CRM can help you.

About MIG & Co.

MIG & Co. is a professional consulting firm that specializes in the implementation of business management software solutions, including Microsoft Dynamics GP, SL, and CRM. We automate business processes to ensure that our customers work efficiently. MIG is a Microsoft Dynamics Gold Certified Partner.

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