In late November, POS Remarketing Group, Inc., announced that they have deployed Microsoft Dynamics CRM as an integrated customer relationship management (CRM) solution. Modernizing their sales, service, marketing, and operations tools will enable them to provide customers with the best possible experience and also give the company room to keep growing.
POS Remarketing Group (POSRG) is a provider of point of sale (POS) and store technology equipment, as well as support services. POSRG sells, buys, and services all major brand POS equipment. They deliver equipment and services for more than 3000 organizations worldwide. POSRG has been growing fast, by approximately 30 percent a year since the company was founded in 2005, and they were reaching the point where further growth begged for a software upgrade.
Ken Testa, founder and CEO of POSRG, says, “We’ve always had a successful business strategy. This is the next step in maturing our business. The Microsoft Dynamics CRM solution will help us continue to grow our relationships with our existing customers and develop new ones. To reach that next level, our challenge is to connect prospects and customers with our internal departments. Automating processes will empower us to touch customers at a more rapid rate and continue to meet our KPI [key performance indicator] goals. Our connection with sales and operations has drastically improved and customer support is much higher level with the new CRM solution.”
POSRG has already seen the benefits of better customer information and tracking for closing sales. Managers can easily create and manage KPIs to track sales, service, and operations performance. Automated process workflows have improved customer service. And they’ve been putting the comprehensive email marketing capabilities of Microsoft Dynamics CRM to good use. Testa testifies that he now has a “more structured, more professional, and more progressive company.”