If you are on the never ending search for a new CRM solution, you may be going to site after site and end up being more confused than when you started. Well here you will learn the important features in Microsoft Dynamics CRM and SugarCRM to help you make your decision. If you are also looking into Salesforce.com as an option, you may want to check out our previous post.
Whether you are looking for on-demand or on-premise, both solutions cater to your needs. Depending on the goals of your business, you will have to choose one or the other, but for these products this will not be a key decision point.
In terms of features within the CRM software solutions, you will also find very little differences. For example, you can track sales activities and history for specific accounts in both and keep track of your campaigns to analyze in the future. You may be thinking to yourself, so how do I choose SugarCRM or Microsoft Dynamics CRM?
Well, since Microsoft Dynamics CRM is part of the Microsoft line of products, the dashboards and functions are similar to products within the Microsoft Office line. The familiarity allows users to adapt quicker than those opting for SugarCRM. Just with that you will be decreasing time & money spent on training.
Microsoft Dynamics CRM also integrates smoothly with other Microsoft products allowing you to move between Microsoft CRM, Microsoft Office, and even your Microsoft ERP solution. One feature that SugarCRM has over Dynamics CRM is the ability to purchase SugarCRM directly from their website without any implementation. While you do gain instant results from this, all training and customization (if possible) then becomes your responsibility. Microsoft Dynamics CRM is sold, implemented, supported, and customized by Microsoft partners, like MIG.
Learn more about the various Microsoft CRM features available to your business! Make sure your Marketing, Sales, and Customer Service departments are working together to help grow your business.