The big Spring update for Microsoft Dynamics CRM included the exciting new tool Microsoft Social Listening, a powerful analytics service that enables organizations to monitor social media channels like Twitter and Facebook. With Microsoft Social Listening, sales, marketing, and service professionals can tap into social conversations on the web to get real-time feedback on their brand, products, competitors, campaigns, and issues that might become relevant to the business.
Sounds intriguing, eh? But how does it work, exactly? Well, you can find out for yourself with a free 30 minute test drive of the new solution. The user interface is intuitive and easy to navigate, so you’ll be able to dive right in and perform internet sentiment analysis to find out the public perception of a topic. You can take the test drive here.
When you open Microsoft Social Listening, the dashboard shows you information on all the search topics for which you are collecting data. Hover over a search topic in your list to get data on just that topic, such as the percentage of internet posts coming from Twitter, Facebook, blogs, or videos.
Click on a search topic to drill down to detailed information: total posts, comparison to average, and an overview of sentiment. Sentiment is calculated on a scale from -10 to +10, and of course, negative means negative public perception, and positive means positive public perception.
You can drill into sentiment to get more detailed information on that, including a graph showing overall net sentiment over time, and a bar graph showing total positive and negative internet posts over time. You can also look at the top 100 authors of these posts, and look at the sentiment expressed by each author. Finally, you can drill down to and look at individual posts. You can then proactively engage with the authors.
Microsoft Social Listening keeps you aware of conversations relevant to your business that you might otherwise not even know existed. And of course, it enables you to take part in and shape those conversations.